Ag-vocates. Foodies.
AgTech PR’s proven communications expertise delivers impactful results consistently. Our deep understanding of the food supply chain, its complex issues and the unique demands of each stakeholder segment helps ensure new ag technology is appropriately positioned and news breaks through the noise.
Jennifer Goldston – Founder and CEO
Jennifer works with our clients to align communications strategies with business goals to attract investors and scale a formidable commercial business. She brings more than 25 years of experience in agriculture and food communications after leading global public affairs and corporate communications while at DuPont Pioneer, Campbell Soup Company, Ocean Spray Cranberries and Fleishman-Hillard. She also served as VP-Marketing at FarmLink and MachineryLink, early leaders in agtech. With deep connections across the media and influencer landscape, Jennifer helps carve out thought leadership opportunities for our clients. She earned a master’s degree in integrated marketing communications from Northwestern University, and a bachelor’s degree in journalism from Washington State University. Now based in Kansas City, Jennifer has maintained a green thumb even as a first-generation urban dweller.
Nicole Barreca Prenger - Media Relations Advisor
As an experienced communications and brand professional, Nicole helps our clients tell their story effectively to national, trade and non-traditional media. Between chasing down new media opportunities, spinning up social media posts and strategizing big-impact client campaigns, Nicole brings a unique ability to create concise visual stories on multiple channels. Previously, Nicole led communications for the World Food Prize Foundation for over a decade. In addition to supporting executive communications and managing multiple social channels, she was responsible for the internationally renowned Norman E. Borlaug Hall of Laureates education and convention center. A Corn Belt native now based in Des Moines, Nicole earned a bachelor’s degree in graphic journalism, and a master’s in communication leadership. In her not-so-free time, she juggles parenting two young boys and coaching a high school dance team.
Georgie Smith - Content Development Lead
Known to friends and family as “Farmer Georgie,” Georgie’s unique resume enables her to translate complex science and technology to a grower or mainstream audience. A 4th-generation farm kid and 4-Her, Georgie ran a successful multi-crop operation on her family’s historic Pacific Northwest farm for 20 years. As a journalist, editor and ag influencer with a bachelor’s degree in journalism from Washington State University, Georgie has been published in The Guardian, Fortune Magazine, Acres USA, OneZero, Farmer’s Footprint and many other publications, and has attracted a loyal social media following. Just as comfortable getting her hands dirty as she is writing whitepapers, Georgie helps our clients create a wide variety of content pieces and brings her love for and deep understanding of the agricultural landscape and farmer mindset to client communications strategy. When not writing, Georgie enjoys growing vegetables and flowers, spoiling her backyard chickens and supporting her local farm and food community.
Lisa Malabad – Project Management Lead
Lisa has been leading projects for over 20 years, while also scratching her entrepreneurial itch by running 3 companies of her own. She started in accounting but quickly found her niche in project management from global product launches with major Ag Chem companies to business process improvement. She is passionate about the agriculture industry, especially AgTech and start-ups. She takes pride in her collaborative approach to working with teams to achieve business goals and uses her scarily organized mind to keep projects moving on time. Living her dream on her 40-acre ranch in AZ, she spends her spare time fostering puppies for the local shelter and enjoying the serenity of the mountainous desert she lives in with her family.
Sara Winters – Media Relations Lead
Whether as a reporter or PR professional, Sara loves to uncover the next best story in agriculture. As a lifelong aggie, Sara became a reporter for Farm Journal Media, covering livestock for Farm Journal, Drovers, Top Producer, Beef Today and Dairy Today nearly 13 years. She later brought her ag media chops to a large PR firm, where she provided media relations counsel to global agribusinesses. Today, Sara helps agtech and animal agtech startups more effectively tell their story to garner coverage in trade and business press. Sara earned a bachelor's degree in agriculture journalism from the well-respected University of Missouri – College of Journalism. When she’s not writing, blogging or creating digital content, Sara can be found on her Missouri farm playing with her new baby.
David Pitt – Media Consultant
David has reported on the agriculture industry for the last twenty years as an Iowa-based reporter for the Associated Press. Today, he provides AgTech PR and our clients with advice and insight on story development. Through mock interviews and pitching and coaching, David helps ensure company announcements are newsworthy. In addition, he has “reported” on leading industry events, culminating in a summary report for C-level participants. Now that he’s not “on deadline,” David has more time to enjoy gardening as well as schedule gigs for his country/rock band.
Advisory Board
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Julie Borlaug
Borlaug Foundation & Borlaug Consulting
A revered figure in agriculture, Julie Borlaug has tirelessly advocated for smallholder farmers and accessible technology for over two decades. Her multifaceted efforts across public and private sectors have propelled innovation in sustainable agriculture and fostered collaborations between diverse entities. As a distinguished public speaker on both domestic and international platforms, Julie's unwavering commitment to navigating change amid a rapidly evolving global landscape remains unparalleled.
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Bonnie Brayton
Fulcrum Global Capital
A scientist and investor, Bonnie Brayton brings more than 15 years of experience in plant sciences and biotech to Fulcrum Global Capital, an early-stage ag tech venture capital fund. Her tenure at Corteva Agriscience involved developing novel technologies in doubled haploid breeding technologies for corn and sunflower, as well as scouting crop protection technologies and biological products for Corteva’s R&D.
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Erin Fitzgerald
Erin Fitzgerald Consulting
A global influencer, Erin Fitzgerald positioned the U.S. Farmers and Ranchers Alliance to serve as the secretariat for the Decade of Ag, a first-of-its-kind, sector-wide movement to fight climate change and build a new future for food agriculture by 2030. Erin has delivered game-changing presentations at the United Nations Food System Summit, Climate Change Conference of the Parties (COP) and World Economic Forum, presenting agriculture as a solution to climate change.
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Sherry Frey
NielsonIQ
Renowned for her insights into consumer wellness trends, Sherry Frey serves as Vice President of Wellness at NielsonIQ, providing invaluable guidance to major food companies. Her extensive background in marketing and communications offers a unique consumer-centric perspective, bridging the gap between farm and fork while elucidating the "food as medicine" paradigm.
If you are looking for a team with insatiable curiosity, a passion for agriculture and a commitment to use our story-telling superpowers for good - let’s talk.
“AgTech PR is an excellent partner as we scale our technology portfolio across different crops and geographies. The professional experience of the team ensures value at multiple levels of our company, from CEO strategic support to providing mentoring and guidance for our developing marketing team. ”
“AgTech PR and Jennifer Goldston combine the unique skills and experience to develop an effective and impactful communication approach for start-up agricultural companies. A deep understanding of the food industry and customers serves executives trying to get their story told and understood. A comprehensive approach using multiple media delivery mechanisms drives recognition and revenue growth.”