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CropLife: Improved Communication Helps AgTech Start-ups Compete for Investments in 2021

As adoption of new technology continued from plant to plate, AgTech investment remained strong in 2020 despite challenges. While many investors focused first on ensuring existing portfolio stability, opportunities for start-ups to attract new investors existed but within a more competitive virtual ecosystem. While 2021 brings renewed optimism, the virtual shift requires management teams to implement a strategic communication plan that amplifies more relevant and impactful networking activities.

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Jennifer Goldston Jennifer Goldston

An Introduction.

2020 was the year I committed to take the polar bear plunge. I took a deep breath. Gathered my courage. And, started a new business. Fear, uncertainty and self-doubt are normal I’m told… despite a global pandemic, financial crisis and culture war. But in 2020, it became the adventure I needed most of all.

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