CropLife: Improved Communication Helps AgTech Start-ups Compete for Investments in 2021

As adoption of new technology continued from plant to plate, AgTech investment remained strong in 2020 despite challenges. While many investors focused first on ensuring existing portfolio stability, opportunities for start-ups to attract new investors existed but within a more competitive virtual ecosystem. While 2021 brings renewed optimism, the virtual shift requires management teams to implement a strategic communication plan that amplifies more relevant and impactful networking activities.